Today I participated in a panel discussion called “The Social CMO in B2B: Lessons from Marketing Leaders on Social Media Marketing Success”. It was fun, actually, for a couple of reasons:
1) I kinda like focus.com, like it or not
So, one of my general principles is that it is hard for niche social networks to be effective and worth your time, because in most cases, they cannot actually attract and retain the valuable, focused community you seek. Hence, company is not so good, content is not so good, quality of the connections…
Very, and refreshingly different with Focus: a vibrant community of social media literate and highly interested professionals that are engaged, supportive, and generally add value to what is being discussed. Dare I say it, I am impressed.
2) Great questions, unscripted answers, real interactions = truly social
So, the format is challenging in that you watch the event news stream, the questions, the voting on questions, the value of what’s being discussed, just while you are trying to focus on the conversation. Oh yeah, and you can message your comments, tweet your comments, comment on comments, all while the discussion is in full speed. It’s stressful. Or maybe I’m getting old. But: it was one of the most truthful, less practiced, public discussions I’ve ever had. And it worked perfectly!
So, check out focus.com, and see how you like it. I’d be interested in your take and will watch out for you. Because, for sure, I will be back.
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