This post was first written for and published on Loomia’s blog
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This week I attended the Digital Hollywood East conference in New York. I was relieved to find the general motion to be a lot less fearful, and somewhat more optimistic compared to last year, as it seems like the industry has seen the bottom of the economic downturn. It also allowed more focus on the changes and challenges the recovery will not address: How will the media remain relevant and profitable, when online, mobile, social trends are turning existing business models up-side-down?
Sarah Chubb, President of Conde Nast Digital, pointed out the value of the brand across all channels, the value of the “package” of content and ads that make a magazine, and the value of the relationship triangle between the publisher, the advertiser, and the end-user. On a panel with fellow executives from Yahoo!, ABC, and MSNBC, among others, she reiterated their desire and strategy to simply listen to the user and give them what they want – now, that’s truly social.
When it came to discussing the balance between art and science in today’s media business, Lem Lloyd of Yahoo! would not discount the value of human editors as quality guarants, as reinforced by Steven Schwarz of Wenner Media, but sided with Kevin Krim, Global Head of Bloomberg Digital, in that “scale” had to be added to the equation – by means of analytics and automated tools to assess in real time what content users want.
At Loomia, we share the vision of creating personalized experiences that scale, without ever compromising the value of the brand, and without ever thinking one size fits all. Visit our web site to see examples of business cases our solution has resolved.
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